The campaign was created for a college assignment. The main goal was to raise awareness of how addicted we are to our cellphones and how essential we believe they are for our lives.
Are you consuming it? Or is it consuming you?
Like everything else in our life, including food, exaggerating can lead to undesired effects. For this project, the photography and the design were made by me. The lettering was strategically placed as it was a text message, and it’s content plays with the message that a cellphone is not a food, is not essential, and even if it was, you should consume it with caution.